Ms Cupcake

Hi sweetie! I’m Ms. Cupcake and I originally hail from Canada, but moved to the UK many moons ago.

I began baking from home when I couldn’t find indulgent bakery goods for vegans in London. I soon realised that it wasn’t just vegans like me that weren’t being catering for, but also those allergic to different foods like eggs and milk, and those who didn’t eat certain things due to religious reasons.

So I launched my small business from my home kitchen in the spring of 2010 and began by selling my vegan cakes at markets around London. I would describe my baking as classic North American with a British flavour twist. The rise from ‘small home business’ to where we are today has been meteoric! We opened the doors to our shop (London’s first entirely vegan retail bakery) in April 2011 and I was named the Baking Industry Awards Rising Star of 2011 in September of that year. Our first cookbook – Ms. Cupcake: The Naughtiest Vegan Cakes in Town was released by Random House in 2013 and I’m currently writing our second book.

I created the Ms. Cupcake bakery and shop to be an open plan bakery so everything can be baked and decorated fresh onsite in front of the customers each day. Our menu now features cookies, squares, layer cakes, muffins, sandwiches and more – but we are still renowned for our decadent cupcakes.

Anna (aka Fibi)

I’m the General Manager and self-proclaimed “Queen Cake Decorator”. I have been at Ms. Cupcake since the early days when the shop first opened. When I’m not putting a huge amount of icing on your cupcakes, I’m at home watching a tv series, having people over for my breakfast club or reading poetry.

Favourite Ms. Cupcake product? I especially love our Milkshakes!

Ben from the Office

I’m an Account Executive and the only northerner at Ms. Cupcake. My role is fantastic as I get to work with an amazing internal team, as well as the chance to build relationships with highly skilled and professional clients in the food industry. Outside of the office I enjoy walks, rock’n’roll and drinking Yorkshire tea.

Favourite Ms. Cupcake product? The cookies are absolutely amazing, especially the ‘Red Velvet’ flavour.


I’m Bruno and I’m both a graphic designer and bakery assistant at Ms. Cupcake. Working at Ms. Cupcake is great because I’m a big fan of decadent treats that we make. I also love being able to chat to customers about what we do, and working in a vegan environment appeals to me. Outside of work I like going to gigs, eating pizza and working out.

Favourite Ms. Cupcake product? Got to be The Ambassador Cupcake.


I joined Ms. Cupcake last year as Baking Assistant and I’m now a Duty Manager. Baking is a huge passion of mine and my colleagues are great so it’s a perfect combination working here! When I’m not baking I love walking around the parks in London as well as listening to good rock music.

Favourite Ms. Cupcake product? Lemon and Poppyseed Muffin and Choc Chip Cookie…sorry couldn’t choose between the two!


I’m Joe and I’m Admin Assistant here at Cupcake Towers! I love working here as the people are lovely and there’s nothing better than getting to know the menu! When I’m not accounting or creating policies you’ll find me playing in my band, going to gigs, pod-casting and reading.

Favourite Ms. Cupcake product? In a narrow-fought victory I think the Salted Caramel Nanaimo just edges out the Cookie Dough Brownie.



Hi! I’m Lauren and I’m a Bakery Assistant. When I’m not baking huge cookies or whipping up a mighty milkshake I love watching YouTube Videos on veganism and listening to 50’s and Rock ‘n’ Roll music. Ms. Cupcake is great as I get to work alongside like minded people while making great treats!

Favourite Ms. Cupcake product? The milkshakes and the cookies!


Hi! I’m Smulan and I’m both a Front Of House and Bakery Assistant at the shop! I’m originally from Sweden. I love travelling all over the world and experiencing new places and cultures.  I love working in a positive environment and being part of a team and this is definitely true of Ms. Cupcake.

Favourite Ms. Cupcake product? I have many, but the Lemon Cupcake just edges it!

Save 15% On All Postal Orders!

Posted in Cupcake News by Ms. Cupcake

Hey gorgeous! You’ve been so patient while we refurbish the shop. So to say thanks we are giving you 15% off all postal orders! Use code POSTMECAKE at the checkout. View the menu and order here – https://ms-cupcake.myshopify.com/collections/all Great cake. For less! Enjoy, The Ms. Cupcake Team xx

Xmas Opening Times 2016

Posted in Cupcake News by Ms. Cupcake

Planning on coming to the shop over the holiday period? Check out our opening dates / times below. Saturday December 24th – 9am-4pm Sunday December 25th – CLOSED Monday December 26th – CLOSED Tuesday December 27th – CLOSED Wednesday December 28th – 12am-7pm Thursday December 29th – 10am-8pm Friday December 30th – 10am-8pm Saturday December […]