Ms Cupcake

Hi sweetie! I’m Ms. Cupcake and I originally hail from Canada, but moved to the UK many moons ago.

I began baking from home when I couldn’t find indulgent bakery goods for vegans in London. I soon realised that it wasn’t just vegans like me that weren’t being catering for, but also those allergic to different foods like eggs and milk, and those who didn’t eat certain things due to religious reasons.

So I launched my small business from my home kitchen in the spring of 2010 and began by selling my vegan cakes at markets around London. I would describe my baking as classic North American with a British flavour twist. The rise from ‘small home business’ to where we are today has been meteoric! We opened the doors to our shop (London’s first entirely vegan retail bakery) in April 2011 and I was named the Baking Industry Awards Rising Star of 2011 in September of that year. Our first cookbook – Ms. Cupcake: The Naughtiest Vegan Cakes in Town was released by Random House in 2013 and I’m currently writing our second book.

I created the Ms. Cupcake bakery and shop to be an open plan bakery so everything can be baked and decorated fresh onsite in front of the customers each day. Our menu now features cookies, squares, layer cakes, muffins, sandwiches and more – but we are still renowned for our decadent cupcakes.


Anna (aka Fibi)

I’m the General Manager and self-proclaimed “Queen Cake Decorator”. I have been at Ms. Cupcake since the early days when the shop first opened. When I’m not putting a huge amount of icing on your cupcakes, I’m at home watching a tv series, having people over for my breakfast club or reading poetry.

Favourite Ms. Cupcake product? I especially love our Milkshakes!

Rose Milkshake


I’m a Duty Manager at Ms. Cupcake. I love going to the markets and festivals that we do, but I also love working at the bakery as well, as then I get to learn more about baking and icing vegan cakes! When I’m not at work I spend most of my time drinking tea and taking selfies with my cats.

Favourite Ms. Cupcake product? The Cinnamon Sugar Cookies and the Savoury Muffins!


Ben from the Shop

I’m a Bakery and Shop Assistant Manager and I enjoy making all the different vegan treats at Ms Cupcake! I especially like all the things with chocolate and learning about all the behind-the-scenes magic that goes into each cupcake, muffin and cookie. When not making treats, I’m thinking about treats and when I can make some more!

Favourite Ms. Cupcake product? Like I said, anything with chocolate!

Ben Office

Ben from the Office

I’m an Account Executive and the only northerner at Ms. Cupcake. My role is fantastic as I get to work with an amazing internal team, as well as the chance to build relationships with highly skilled and professional clients in the food industry. Outside of the office I enjoy walks, rock’n’roll and drinking Yorkshire tea.

Favourite Ms. Cupcake product? The cookies are absolutely amazing, especially the ‘Red Velvet’ flavour.



I’m Bruno and I’m both a graphic designer and bakery assistant at Ms. Cupcake. Working at Ms. Cupcake is great because I’m a big fan of decadent treats that we make. I also love being able to chat to customers about what we do, and working in a vegan environment appeals to me. Outside of work I like going to gigs, eating pizza and working out.

Favourite Ms. Cupcake product? Got to be The Ambassador Cupcake.

Jodie FinaL


I’m Jodie and I’m a administration assistant at Ms. Cupcake. I enjoy working at Ms. Cupcake under a great business ethos and amazing work atmosphere. In addition to work I love skating, singing and performing – I’m a born show-off!

Favourite Ms. Cupcake product? It has to be the brownie errr..the Oreo cupcake..err and the Strawberry and Mango one. Actually, I love them all!



I’m Marina and I’m a baking assistant at Ms. Cupcake. I enjoy working at Ms. Cupcake because I have a huge passion for baking and being part of a great team. In addition to work I enjoy long walks, listening to music and playing video games!

Favourite Ms. Cupcake product? The lemon pie cupcake is my one true love.


I recently joined Ms. Cupcake as a Baking Assistant. Baking is a huge passion of mine and my colleagues are great so it’s a perfect combination working here! When I’m not baking I love walking around the parks in London as well as listening to good rock music.

Favourite Ms. Cupcake product? Lemon and Poppyseed Muffin and Choc Chip Cookie…sorry couldn’t choose between the two!

Christmas Pre-Order Menu 2015!

Posted in Cupcake News by Ms. Cupcake

Hey folks, We at Ms. Cupcake are absolutely delighted to announce our 2015 Christmas Pre-Order Menu! In there you’ll find a decadent range of seasonal treats suitable for everyone to eat. Perfect if you’re looking to cater for someone with an allergy, intolerance or if they are following a particular diet. For the time being […]


Posted in Cupcake News by Ms. Cupcake

Visit London – Top 10 Cake Shops In London About Time Magazine – Brixton’s Best Breakfasts The Telegraph – London’s 10 Best Cupcakes We’re really happy to have received these and many other accolades in the past. We’re also excited to let you know that we have been nominated for a few more!  We totally understand that it can get […]

Shop closed on Tuesday 2nd and Wednesday 3rd September!

Posted in Cupcake News by Ms. Cupcake

Hi Gang! Our shop is undergoing a big refurb on Tuesday 2nd and Wednesday 3rd September. As a result our shop will be closed on these days. Not to worry though, we’ll still be open on Monday Bank Holiday for you to get all of your tasty treats! Love Ms. Cupcake xx