Hi sweetie! I’m Ms. Cupcake and I originally hail from Canada, but moved to the UK many moons ago.
I began baking from home when I couldn’t find indulgent bakery goods for vegans in London. I soon realised that it wasn’t just vegans like me that weren’t being catering for, but also those allergic to different foods like eggs and milk, and those who didn’t eat certain things due to religious reasons.
So I launched my small business from my home kitchen in the spring of 2010 and began by selling my vegan cakes at markets around London. I would describe my baking as classic North American with a British flavour twist. The rise from ‘small home business’ to where we are today has been meteoric! We opened the doors to our shop (London’s first entirely vegan retail bakery) in April 2011 and I was named the Baking Industry Awards Rising Star of 2011 in September of that year.
I created the Ms. Cupcake bakery and shop to be an open plan bakery so everything can be baked and decorated fresh onsite in front of the customers each day. Our menu now feature cookies, squares, layer cakes, muffins, donuts and more – but we are still renowned for our over 100 seasonal varieties of cupcakes.
I’m Derek and I’m the Brixton shop manager. I have been with Ms. Cupcake for two years now which makes me the longest serving member of staff and I’m not willing to relinquish my crown for that any time soon!
My first encounter with Ms. Cupcake was at Greenwich Market, where I saw her and was immediately drawn to her 1950s look. It also helped that she was singing show tunes. I thought, “I wanna get me some of this!” I love our customers and the daily interaction I have with them and I also love my workmates; we have an amazing team! Outside of shop hours I work hard at being a socialite. And I spend a lot of time setting my hair! Also, did I mention I love shopping?
Favourite Ms. Cupcake Treat? I’m a chocoholic, so anything chocolaty. But my favourite Ms. Cupcake treat would have to be the “Bakewell Tart” cupcake. Wins hands down!
Hi! I’m Sara and I’m one of the bakery managers at the Brixton shop. I first found out about Ms. Cupcake when I was living in Italy (where I’m from).
I heard Ms. C was judging at a cupcake competition in London, so I baked some cupcakes in Italy and flew to London with my cakes to have her try my baking. It was my dream to work with her and make vegan cakes every day. So as soon as I finished my studies in January 2011 I moved to London and I applied for a position and here I am, managing the kitchen. My dream has come true! I am passionate about vegan food, so I am grateful to have a job which I believe in and allows me to meet so many different people. Outside of work I love going to gigs, visits home to see my family, wandering around farmer’s markets, or just having a cup of English tea with brown sugar and lemon on my sofa at home.
Favourite Ms. Cupcake Treat? Simple – our Pizza Puff.
My name is Fibi and I’m one of the bakery managers. I have been working at Ms. Cupcake since we opened the Brixton shop in April 2011. I think I was born to be a cupcake decorator! I love the atmosphere at the shop – we have the most interesting customers and awesome cakes. I spend a good deal of time arguing with the other bakery manager, Sara – but in a friendly way! – We’re just both really passionate about cake! I decorate the majority of the cupcakes in the shop, so I’m to blame for the HUGE amount of icing on every cupcake. When I’m not at work I spend an excessive amount of time eating pizza, reading poetry, dancing and watching Beverly Hills 90210.
Favourite Ms. Cupcake Treat? Our Peanut Butter Snap bars are incredible. As for cupcakes, I’d say the Raspberry Cheesecake one is my favourite.
Hi! I’m Jhenn and I’m originally from Ohio, USA. I’m a bakery assistant here at Ms. Cupcake and I joined the team in December 2011. I think I got the job because I brought the staff some pumpkin and pecan pies I made when I came for my interview. I feel spiritually it was meant to be, as we connected in the dream nexus of vegan cake land ages ago. I love my co-workers, our jovial customers and being given creative freedom over new bakery creations. I love eating/watching/reading and writing about food. I’m big into TV, films, video games, general internet dorkery, Zen meditation, Rock ‘n’ rollin’, going to vegan potlucks and meet-ups, and obsessively making seitan.
Favourite Ms. Cupcake Treat? Favourite cupcake is Chocolate Salted Caramel. Favourite sweets are the Cinnamon Sugar Cookie Sandwich and the Peanut Butter & Jam Cookie Sandwich. Favourite savoury is the Jerk Chick’n Puff.
I’m Tracy and I’m one of the shop assistants at Ms. Cupcake. I spend a lot of time manning our market stalls around London as well. I’m originally from Nova Scotia, Canada and I knew Ms. Cupcake online for quite a while before my move to the UK. I harassed her for a job online for a year before I moved, and then in person when I arrived until she finally gave me one in October 2011. I love my job because I love our customers! We have the best and happiest customers of all time and they make me feel the same way. When not at work I’m tweeting, talking and singing my lungs out.
Favourite Ms. Cupcake Treat? No contest, it’s the Cookie Sandwich! The original Chocolate Chip and the Cinnamon Sugar both own my heart.
Our first cookbook is out on May 9th with Square Peg (Random House). Have you heard what people have been saying about it? “It is stunning. It’s definitely the most beautiful cookbook in my vast collection … I can recommend this book to everyone, from beginners to experts, vegans and non vegans, this book is [...]
You are all invited to our - COOKBOOK LAUNCH PARTY! When – Thursday May 9th Time – 6pm to 10pm Where – Ms. Cupcake shop - 408 Coldharbour Lane, Brixton SW9 8LF Free Food! Free Music! Free Cake!
We are over the moon to let you know that vegan goddess Isa Chandra Moskowitz is going to be doing a book signing at the Ms. Cupcake shop Thursday April 25th from 5pm-7pm. Bring along your loved and battered copies of Vegan Cupcakes Take Over the World, Veganomicon, Vegan Brunch, Vegan with a Vengeance, Appetite [...]
