Ms Cupcake

Hi sweetie! I’m Ms. Cupcake and I originally hail from Canada, but moved to the UK many moons ago.

I began baking from home when I couldn’t find indulgent bakery goods for vegans in London. I soon realised that it wasn’t just vegans like me that weren’t being catering for, but also those allergic to different foods like eggs and milk, and those who didn’t eat certain things due to religious reasons.

So I launched my small business from my home kitchen in the spring of 2010 and began by selling my vegan cakes at markets around London. I would describe my baking as classic North American with a British flavour twist. The rise from ‘small home business’ to where we are today has been meteoric! We opened the doors to our shop (London’s first entirely vegan retail bakery) in April 2011 and I was named the Baking Industry Awards Rising Star of 2011 in September of that year. Our first cookbook – Ms. Cupcake: The Naughtiest Vegan Cakes in Town was released by Random House in 2013 and I’m currently writing our second book.

I created the Ms. Cupcake bakery and shop to be an open plan bakery so everything can be baked and decorated fresh onsite in front of the customers each day. Our menu now features cookies, squares, layer cakes, muffins, sandwiches and more – but we are still renowned for our decadent cupcakes.


Anna (aka Fibi)

I’m the General Manager and self-proclaimed “Queen Cake Decorator”. I have been at Ms. Cupcake since the early days when the shop first opened. When I’m not putting a huge amount of icing on your cupcakes, I’m at home watching a tv series, having people over for my breakfast club or reading poetry.

Favourite Ms. Cupcake product? I especially love our Milkshakes!

Ben Office

Ben from the Office

I’m an Account Executive and the only northerner at Ms. Cupcake. My role is fantastic as I get to work with an amazing internal team, as well as the chance to build relationships with highly skilled and professional clients in the food industry. Outside of the office I enjoy walks, rock’n’roll and drinking Yorkshire tea.

Favourite Ms. Cupcake product? The cookies are absolutely amazing, especially the ‘Red Velvet’ flavour.



I’m Bruno and I’m both a graphic designer and bakery assistant at Ms. Cupcake. Working at Ms. Cupcake is great because I’m a big fan of decadent treats that we make. I also love being able to chat to customers about what we do, and working in a vegan environment appeals to me. Outside of work I like going to gigs, eating pizza and working out.

Favourite Ms. Cupcake product? Got to be The Ambassador Cupcake.

Ele - Pic


I joined Ms. Cupcake last year as Baking Assistant and I’m now a Duty Manager. Baking is a huge passion of mine and my colleagues are great so it’s a perfect combination working here! When I’m not baking I love walking around the parks in London as well as listening to good rock music.

Favourite Ms. Cupcake product? Lemon and Poppyseed Muffin and Choc Chip Cookie…sorry couldn’t choose between the two!

Joe 1


I’m Joe and I’m Admin Assistant here at Cupcake Towers! I love working here as the people are lovely and there’s nothing better than getting to know the menu! When I’m not accounting or creating policies you’ll find me playing in my band, going to gigs, pod-casting and reading.

Favourite Ms. Cupcake product? In a narrow-fought victory I think the Salted Caramel Nanaimo just edges out the Cookie Dough Brownie.


Simona 2


I’m originally from Sardinia and joined Ms. Cupcake early this year. I’m currently training as a Front Of House Team Leader! When I’m not serving our lovely customers I enjoy long bike rides in the evenings as well as reading and cooking.

Favourite Ms. Cupcake product? No arguments, it has to be the Chocolate Cupcake!



Hi! I’m Lauren and I’m a Bakery Assistant. When I’m not baking huge cookies or whipping up a mighty milkshake I love watching YouTube Videos on veganism and listening to 50’s and Rock ‘n’ Roll music. Ms. Cupcake is great as I get to work alongside like minded people while making great treats!

Favourite Ms. Cupcake product? The milkshakes and the cookies!

Smulan - Pic 1


Hi! I’m Smulan and I’m both a Front Of House and Bakery Assistant at the shop! I’m originally from Sweden. I love travelling all over the world and experiencing new places and cultures.  I love working in a positive environment and being part of a team and this is definitely true of Ms. Cupcake.

Favourite Ms. Cupcake product? I have many, but the Lemon Cupcake just edges it!

Grace - Pic


Hi there! I’m Grace and I’m a Bakery Assistant. I love working at Ms. Cupcake as they really support your  growth and development.  I’m a super creative person and outside of work I love drawing sketches and bigger drawings, too.

Favourite Ms. Cupcake product? It’s got to be the first cupcake I ever had at the shop, the famous and most popular; The Ambassador.

August Bank Holiday Opening Times

Posted in Cupcake News by Ms. Cupcake

Hi folks, See below for a run down of our opening hours across the bank holiday weekend; Saturday August 27th – 10am-8pm Sunday August 28th – 10am-7pm Monday August 29th– CLOSED Tuesday August 30th – 10am-7pm

Six week summer sale!

Posted in Cupcake News by Ms. Cupcake

We LOVE rewarding our fans so we are extremely excited to announce our six week summer sale!! Starting immediately, each week we’ll be featuring one product with a huge discount available to purchase at our Brixton shop and/or online. This is no ordinary sale. We’ve picked-out six of the MOST-LOVED and POPULAR items on our […]

Bank Holiday Weekend Opening Hours

Posted in Cupcake News by Ms. Cupcake

Hi folks, See below for a run down of our opening hours across the bank holiday weekend; Saturday May 28th – 10am-8pm Sunday May 29th – 10am-7pm Monday May 30th– CLOSED Tuesday May 31st – 10am-7pm