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Ms Cupcake

Hi sweetie! I’m Ms. Cupcake and I originally hail from Canada, but moved to the UK many moons ago.

I began baking from home when I couldn’t find indulgent bakery goods for vegans in London. I soon realised that it wasn’t just vegans like me that weren’t being catering for, but also those allergic to different foods like eggs and milk, and those who didn’t eat certain things due to religious reasons.

So I launched my small business from my home kitchen in the spring of 2010 and began by selling my vegan cakes at markets around London. I would describe my baking as classic North American with a British flavour twist. The rise from ‘small home business’ to where we are today has been meteoric! We opened the doors to our shop (London’s first entirely vegan retail bakery) in April 2011 and I was named the Baking Industry Awards Rising Star of 2011 in September of that year. Our first cookbook – Ms. Cupcake: The Naughtiest Vegan Cakes in Town was released by Random House in 2013 and I’m currently writing our second book.

I created the Ms. Cupcake bakery and shop to be an open plan bakery so everything can be baked and decorated fresh onsite in front of the customers each day. Our menu now features cookies, squares, layer cakes, muffins, sandwiches and more – but we are still renowned for our decadent cupcakes.


Anna (aka Fibi)

I’m the General Manager and self-proclaimed “Queen Cake Decorator”. I have been at Ms. Cupcake since the early days when the shop first opened. When I’m not putting a huge amount of icing on your cupcakes, I’m at home watching a tv series, having people over for my breakfast club or reading poetry.

Favourite Ms. Cupcake product? I especially love our Milkshakes!

Rose Milkshake


I’m a Duty Manager at Ms. Cupcake. I love going to the markets and festivals that we do, but I also love working at the bakery as well, as then I get to learn more about baking and icing vegan cakes! When I’m not at work I spend most of my time drinking tea and taking selfies with my cats.

Favourite Ms. Cupcake product? The Cinnamon Sugar Cookies and the Savoury Muffins!



I am a Duty Manager and I’m most often in the kitchen baking cakes, but I love chatting with customers as well.  I just love food, and here at Ms. Cupcake I’ve been given the opportunity to learn so much! I also study Patisserie, and if I’m not at the bakery or in class, most often I am at home trying out some new recipe… or sleeping!

Favourite Ms. Cupcake product? It would have to be a draw between the Snap Bar and Salted Caramel Pecan Cookie!

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I’m a Shop Assistant and can usually be found behind the counter with a smiling face. I love working for a business that I truly believe in and working with such passionate people. If I’m not at the bakery you can be sure I am cooking for my loved ones, sewing a new dress or playing my ukulele.

Favourite Ms. Cupcake product? Peanut Butter Snap!



I’m a Shop Assistant at Ms Cupcake. I can usually be found behind a wall of cupcakes serving customers. I love working in a bakery where I can learn all about vegan treats and baking. When I’m not at the bakery I am probably on the internet learning a new skill.

Favourite Ms. Cupcake product? Nanaimo Bar


Ben from the Shop

I’m a Bakery and Shop Assistant and I enjoy making all the different vegan treats at Ms Cupcake! I especially like all the things with chocolate and learning about all the behind-the-scenes magic that goes into each cupcake, muffin and cookie. When not making treats, I’m thinking about treats and when I can make some more!

Favourite Ms. Cupcake product? Like I said, anything with chocolate!

Ben Office

Ben from the Office

I’ve recently joined the team as a Communications Assistant, bringing with me a dash of northern jolliness. I’m mostly found at the Ms. Cupcake office and right now I’m enjoying getting to know our customers, clients, staff and of course the cake! Outside of the office I enjoy walks, rock’n’roll and drinking Yorkshire tea.

Favourite Ms. Cupcake product? The cookies are absolutely amazing, especially the ‘Red Velvet’ flavour.



I’m Karis and I’m a shop assistant at Ms. Cupcake.  I love working at the shop because I get to taste all the awesome treats that we make! When I’m not working I can be found drinking tea and reading zines or organising gigs.

Favourite Ms. Cupcake product? Red Velvet Brownie



I’m Bruno and I’m both a graphic designer and bakery assistant at Ms. Cupcake. Working at Ms. Cupcake is great because I’m a big fan of decadent treats that we make. I also love being able to chat to customers about what we do, and working in a vegan environment appeals to me. Outside of work I like going to gigs, eating pizza and working out.

Favourite Ms. Cupcake product? Got to be The Ambassador Cupcake.

Jodie FinaL


I’m Jodie and I’m a administration assistant at Ms. Cupcake. I enjoy working at Ms. Cupcake under a great business ethos and amazing work atmosphere. In addition to work I love skating, singing and performing – I’m a born show-off!

Favourite Ms. Cupcake product? It has to be the brownie errr..the Oreo cupcake..err and the Strawberry and Mango one. Actually, I love them all!

Shop closed on Tuesday 2nd and Wednesday 3rd September!

Posted in Cupcake News by Ms Cupcake

Hi Gang! Our shop is undergoing a big refurb on Tuesday 2nd and Wednesday 3rd September. As a result our shop will be closed on these days. Not to worry though, we’ll still be open on Monday Bank Holiday for you to get all of your tasty treats! Love Ms. Cupcake xx

Ms. Cupcake partners with Whole Foods Markets

Posted in Cupcake News by Ms Cupcake

Ms. Cupcake has launched a line of cupcakes at Whole Foods Market stores right across the UK. Customers will be able to pick from a menu of eight gorgeous flavours – Chocolate Explosion, Chocolate Peanut Butter, Bakewell Tart, Banana Chocolate Chip, Blackberry Cheesecake, Carrot Pineapple, Lemon Blueberry and our best-seller The Ambassador. The partnership is […]

Easter Opening Hours

Posted in Cupcake News by Ms Cupcake

The Ms. Cupcake shop will be open throughout the Easter weekend with slightly different hours of operation.  We will be open as follows: Friday April 3 – 10am-8pm Saturday April 4 – 10am-8pm Sunday April 5 – 12pm-7pm Monday April 6 – 12pm-7pm Come visit for a yummy holiday treat!